The 2023 Ford Bronco is a tremendous off-road SUV with a lot of variety in its model range and a unique aesthetic. Pricing starts at $32,295. The 2023 Ford Bronco is one of the best off-road SUVs on the market. It offers a ton of variety with two body styles, three engine options, and 10 trims, including two new retro-styled Heritage Editions for 2023. Every Bronco is a great off-roader, but you have many options for choosing your ideal balance of capability, comfort, and technology. The Ford Broncogoes toe-to-toe with another legendary off-road SUV, the Jeep Wrangler.
2023 Ford Bronco Pricing
The 2023 Ford Bronco has a starting sticker price of $36,785, with the range-topping Bronco Raptor kicking off at $88,475. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,030 to $2,301 less than MSRP, depending on trim and equipment. These prices are updated weekly.
MSRP | KBB Fair Purchase Price (nat'l average) | |||
|---|---|---|---|---|
Bronco | $36,785 | $35,755 | ||
Big Bend | $41,025 | $39,876 | ||
Black Diamond | $43,395 | $42,179 | ||
Outer Banks | $48,245 | $46,894 | ||
Heritage Edition | $49,000 | $47,628 | ||
Badlands | $50,040 | $48,638 | ||
Everglades | $56,540 | $54,956 | ||
Wildtrak | $60,670 | $58,880 | ||
Heritage Limited Edition | $71,340 | $69,342 | ||
Raptor | $88,475 | $86,174 |
Driving the 2023 Ford Bronco
While it’s an amazing off-roader, one of the Bronco’s key strengths is how much more comfortable and responsive it is around town compared to its clearest (only?) direct competitor, the Jeep Wrangler. While they both feature rugged, body-on-frame construction, the Bronco is decidedly more pleasant and easier to drive than the more truck-like Wrangler. Still, where the pavement ends is where the Ford Bronco shines. Thanks to standard 4-wheel drive, the aforementioned body-on-frame architecture, as well as favorable approach, departure, and breakover angles, every Bronco is an excellent off-roader. A big part of what makes the Bronco ready for anything is its Terrain Management System with G.O.A.T. (Goes Over Any Type of Terrain) modes. Select the right mode for the terrain you’re driving on, and the Bronco will optimize things like shift points, steering, and throttle mapping to deliver the best experience.
Rugged Interior
The Ford Bronco has an interior design that perfectly matches its personality. The design is practical and rugged, and it’s not afraid to get dirty when the top and the doors are off, thanks to the rubberized floor and available drain plugs. Some of the materials in the lower trims feel a bit cheap compared to more upscale SUVs, but this cabin is designed with durability in mind. Two-door Broncos seat a total of four people, while 4-door Broncos accommodate the usual five. The Bronco has spacious front seats, but the two rear seats are a bit cramped in the 2-door models. If you’ll have rear-seat passengers regularly, the 5-passenger 4-door models are much more family-friendly. The cargo space is decent, and it’s available with an integrated MOLLE panel system behind the front seats to carry your gear securely.
Distinct Exterior
The exterior design of the Ford Bronco is both stylish and practical. It has a boxy shape and distinct front end reminiscent of the original Bronco of the 1960s. You can get the Bronco with a 2-door or 4-door body, both of which come with removable doors and a removable roof.
Our Favorite Features and Tech
Terrain Management System with G.O.A.T. Modes Sasquatch Package
The Bronco comes with G.O.A.T. modes, making this SUV ready for any terrain. Available drive modes like Baja and Rock Crawl make the Bronco easy for off-road novices and experts alike to enjoy the Bronco to its full capability.
The Sasquatch Package brings factory upgrades that make the Bronco an even better off-roader. This package includes 35-inch off-road tires, a HOSS 2.0 suspension system with Bilstein dampers, electronic-locking front and rear axles, a 4.7 final drive ratio, and muscular fender flares.
Two body styles
Two-door SUVs are uncommon, but the Ford Bronco is available with your choice of a 2-door or 4-door body. The shorter wheelbase of the 2-door model is good for technical off-roading, and the more practical 4-door body has a roomier interior.
Ten trims
With a ton of variety in its model range, there’s a Ford Bronco for everyone. The lower-end trims are affordable off-roaders, the new Heritage Editions have some retro flair, and the aggressive Raptor model is good for high-performance off-roading.
SYNC 4
This rugged off-roader still comes with modern technology. The SYNC 4 infotainment system is user-friendly and feature-rich, with perks like Android Auto, Apple CarPlay, and more.
HOSS suspension systems
The Bronco has four different HOSS suspension systems available. All of them are great for off-roading, but the more advanced systems add features like a Ford Performance steering rack, live valve technology, and semi-active dampers.
Engine & Transmission
The 2023 Ford Bronco lineup offers a choice of three impressive engines. The most popular engine in the Bronco is the base turbocharged 4-cylinder. This is the most fuel-efficient engine available in this SUV, and it makes more than enough power and torque for on- and off-road duty. The performance improves if you’re willing to pay a little extra for premium gas. You can get the base engine with a 7-speed manual or 10-speed automatic transmission. Naturally, 4-wheel drive comes standard. 2.3-liter turbocharged 4-cylinder engine The available turbocharged V6 improves the performance of the Bronco without too much of a hit to the fuel economy rating. Like the base engine, the performance gets better with premium fuel. Every V6-equipped Bronco comes with a 10-speed automatic transmission. 2.7-liter twin-turbocharged V6 The mighty Bronco Raptor packs a bigger turbocharged V6 under the hood, adding extra excitement to this SUV. The Raptor comes with more than just an engine upgrade; it also has a true dual-exhaust system with active-valve technology that allows the driver to choose among four selectable exhaust notes: Normal, Sport, Quiet, and Baja. Like the smaller V6, the Bronco Raptor is automatic-only. 3.0-liter twin-turbocharged V6 (Bronco Raptor) More Bronco fuel economy information is available on the EPA’s website. The Ford Bronco is backed by a 3-year/36,000-mile basic warranty and a 5-year/60,000-mile powertrain warranty. This is the same length of coverage offered by the Jeep Wrangler.Most Popular Engine
275 (300 w/premium fuel) horsepower @ 5,700 rpm
315 (325 w/premium fuel) lb-ft of torque @ 3,400 rpm
EPA city/highway fuel economy: 20/21 mpg (manual, auto), 16/17 mpg (Badlands manual), 17/17 mpg (Badlands auto), 18/17 mpg (Sasquatch auto), 16/18 mpg (Sasquatch manual), 18/18 mpg (Black Diamond auto), 16/18 mpg (Black Diamond manual)Gutsy V6
315 horsepower @ 5,500 rpm
330 horsepower @ 5,250 (premium fuel)
410 lb-ft of torque @ 3,250 rpm
415 lb-ft of torque @ 3,100 rpm (premium fuel)
EPA city/highway fuel economy: 19/20 mpg, 18/18 mpg (Black Diamond auto), 17/17 mpg (Badlands, Sasquatch)Raptor V6
418 horsepower @ 5,750 rpm
440 lb-of torque @ 2,750 rpm
EPA city/highway fuel economy: 15/16 mpg3-Year/36,000-Mile Warranty
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